A DIVERSE MUSIC INDUSTRY
with Alexandra Ampofo, Metropolis Music, Embrace Nation & Women Connect
Alexandra is a Live Music Promoter at one of the UK's leading gig promoters, Metropolis Music, as well as founding Acoustic Live and Women Connect. Alexandra shares some thoughts and ideas on how we can work towards a diverse and inclusive music industry
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ABOUT: ALEXANDRA AMPOFO
Alexandra is a Live Music Promoter at one of the UK's leading gig promoters, Metropolis Music, part of the conglomerate of live music giants, Live Nation Entertainment. The Business Management and Leadership graduate also heads up Diversity Employee Resource Group, starting EMBRACE Nation at Live Nation UK - a cultural hub striving towards racial equality in and outside the work place becoming a learning hub for ALL Live Nation Entertainment employees. Alexandra also works across The End Festival, Somerset House, The F List (director), Black Music Coalition and UNICEF Music Group.
She has worked on the shows and tours of some of the world’s leading talent’s such as; Ms Lauryn Hill, Robbie Williams, Janelle Monae, Ella Mai, SiR, Nao, Mura Masa, Goldlink, Jordan Rakei, Ghetts. As well as rising talents, Kojey Radical, Etta Bond, Arlo Parks, and Che Lingo to name a few.
With over 7 years’ experience, Alexandra has been making her mark on the creative industry. Founding Acoustic Live in 2013, an award-winning events company, dedicated to the manifestation of acoustic talent and keeping stripped back music alive. She has built a dedicated community, providing a powerful platform that offers artists a chance to flourish.
Her second not-for-profit organisation, Women Connect , acts as a female forward collective creating safer, inclusive spaces and equal opportunities for Women, Non-Binary and Gender-Variant people in the creative industry.
Through innovation, collaboration with other brands, over the last four years, Alexandra has managed to successfully work with Google, Puma, KA Drinks, Desperados on Acoustic Live events, In addition to her not-for-profit initiatives, Alexandra has now been enlisted to work with the UNICEF Music Group, focusing on harnessing the power of music to help children and families affected by war or disaster.