MARKETING: HOW TO CREATE THAT ALL IMPORTANT ARTIST BRAND
with Bre Antonia of Sony Music UK
Branding and marketing your music are key to getting noticed and making an impact. Here Sony Music UK’s Bre Antonia gives us her top 3 tips for creating a brand for your music and finding your appreciative audience in the process.
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ABOUT: BRE ANTONIA
With experience in music performance, production, songwriting and management, Bre Antonia is a true music industry contributor. Alongside her current role as an International Marketing Coordinator for Sony Music Entertainment UK, Bre is also the diversity lead for HUE UK (Helping Unite Everyone), the international inclusion and equity brand across Sony Music Global.
In addition to her major label role, Bre co-founded and runs a female collective called Women Connect, who specialise in creating all-inclusive safe spaces and equal opportunities for women, non-binary people and gender-fluid folk working in the creative industries and beyond. With song writing credits on releases from Toolroom Records, and featured backing vocals for artists such as Puma Blue, Bre truly embodies the space where corporate meets creative.